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Tamale, Ghana- Broad Shouldaz Entertainment in partnership with Happy Man Beverages Limited has launched its maiden Miss Trade Ghana television reality programme at Bolgatanga in the Upper East Region of Ghana.
The flagship television reality programme according to Chief Executive of Broad Shouldaz Entertainment AbdulRahman Mashwal Ndego seeks to empower young women “to realise their potential and to create an enabling environment for their businesses or start-ups”.
He explained that about 15 contestants representing each of the 15 districts in the region would be given career coaching and capacity building on business ideas, business plan development, marketing and brand promotions, business risk management, customer care, and reproductive health education.
“Contestants will also be given a refresher training on start-up and one year career coaching to ensure their business is sustained”, he added.
After nominations closes at the end of August, the reality show would start in September throughout to the end of November 2022. Weekly series of the pageantry would be shot at Tap Hotel in Bolgatanga.
The grand finale of Miss Trade Ghana is expected to be held in early November at Tap Hotel. Winner of the Crown would walk away with Ghc10,000 cash for a start-up business of her choice. All runners-up and the ultimate winner would also have their businesses registered for them as well as given weekend sponsored treats at an undisclosed location.
The program is also supported by Maxx Television, a private station based in Binduri
By SavannahNewsOnline.Com/Joseph Ziem
